What is Low-Hanging Fruit Keyword SEO?
As a content marketer you will hear a lot about different ways to drive traffic to your site. It is imperative if you want to start monetising your site and reaping a monetary reward for your efforts. Some of the ways can be confusing and can take a long time to master, such as using tags, meta tags, image SEO and back links.
Others are just very time-consuming for seemingly little reward, at least in the short term.
One of the things that you MUST master as a content marketer however, is the use of keywords and especially what are called “Low-Hanging Keywords” in particular. “SEO” refers to search engine optimisation, which is simply a way in which the main search engines like Google, Bing and Yahoo rank posts in their databases.
When someone writes a post and publishes it, the search engines will crawl (think ‘computer read’) it and decide where to rank it when anyone does a search on a particular topic.
Interestingly, the algorithms that define the ranking criteria are not simple which means that just because you write a post entitled “What are the best keyword strategies in 2018?” and then search for the exact phrase – there is no guarantee that you post with rank anywhere near the top.
And let’s be honest, if it isn’t on the first page, near the top, no one, or hardly anyone ever clicks on it.
When was the last time you went to page 20 of the Google search results to get your answer?! You see my point.
But read on, and all your questions will be answered.
Basics first: What is A Keyword?
A keyword is simple the main words, theme or gist of the article that you tell the search engines that your post relates too.
So if you post is about different types of cat food for example, then ‘cat food’ would be a keyword for that particular article for you. The problem here as we discussed above, is that although the term ‘cat food’ itself usually gets 11,292 searches a month, there are many hundreds of thousands of articles that would be relevant to that search term, so as a newbie blogger, you would stand very little chance of your article getting onto page 1 of Google for example.
The results of a Jaaxy keyword search for “cat food” are shown below.
KEY TO ACRONYMS
- Avg: This is the average searches for the given phrase per month.
- Traffic: This is the traffic your could expect on your website if you were ranked on page 1 of the search engines.
- QSR: This stands for “quoted search results” and is a measure of the competition you would face if you were using this keyword to drive traffic to your site. It’s basically the number of websites that are ranked for that keyword in the search engine. The higher the number, the more competition you’d face. You need to have numbers here of less than 100 ideally, even better if it is less than 50.
- KQI: “Keyword quality indicator”. This is a measure of how useful this keyword is comparatively – in Jaaxy, a green indication is good; orange is normal; and red is poor so you’re trying to find green ones which tend to be shown when the QSR is under 200.
- SEO: This is a Jaaxy calculation based on traffic and competition for the keyword. The higher the score, the more likely you are to get ranked for this keyword on the first page.
What is A “Low-Hanging” Fruit Keyword?
Now you understand keywords, you need to understand how to improve your chances of ranking in the search engines using them.
Firstly, using low-quality keywords is really just a waste of time as you will put lots of energy and work into creating a great post, only to have no one find your site. It is much better therefore to rank on page 1 for a keyword that has 50 searches a month, than it is to be one page 2+ for a keyword that has thousands of searches a month, because at least in the first scenario, you have a chance to get 50 hits a month for that keyword.
This is where low-hanging fruit keywords come in.
Low-hanging fruit refers in general to the easy pickings in an orchard where you can simple pick the fruit easily off the tree. In terms of SEO, it means keywords that are easy for you to rank with. Generally they have less traffic than more general keywords, but they are easier to rank.
In order to create low-hanging keywords, you usually need to make the keyword phrase more specific and longer. So if we continue with our example of the “cat food” keyword and add some more details to make it more specific, we get a few different options of better keywords that would rank more easily.
You can see that although the traffic for these words has reduced, the competition (QSR) has gone down and the SEO has gone up which is what you want.
If we look at another example of the keyword “mobile phone” we can see this gives us poor results.
But these get better if we get more specific such as “mobile phone cases” or “htc mobile phone cases“.
I have used a wonderful keyword research tool called Jaaxy to create the results above. Jaaxy is one of the best keyword research tools on the market and you can subscribe here if you are serious about doing your keyword research. However if you want to get hold of a free version of Jaaxy Lite, you can join Wealthy Affiliate as a Premium Member, then you get the Jaaxy Lite version as part of your membership.
That means you’ll get access to the keyword research tools I’ve used above plus other benefits such as:
- site ranking
- alphabet soup
- search analysis
- saved searches
- affiliate program and more.
Try out Jaaxy for a keyword search below:
How to Use Low-Hanging Fruit Keywords
So having researched your low-hanging fruit keywords, what do you then do with them?
Well the first thing is to write some quality content around that keyword. The search engines will not rank rubbish! You need to write consistently good content in order to have a chance to get your posts ranked.
When I started my websites, it took weeks for Google to rank my articles, even though I used SEO techniques such as using “Fetch as Google” and adding sitemaps to the search engines to aid them. The truth is, the search engines like consistency and they need to ‘learn’ to trust that your site offers quality and authority content. You cannot do that in a few weeks.
Now, after several months, my posts rank within a few hours, but this is due to the other criteria that the search engines use in their ranking algorithms. This is concerned with post length, number of articles, consistency of adding post amongst others.
So once you have your keywords, you need to use them to write posts that will engage your audience and answer their questions. Try to avoid just stuffing your posts with affiliate links too.
Make sure that your content gives quality information your readers need.
How Many Keywords Should I Use in Each Post?
The consensus is that you only really need ONE low-hanging fruit keyword per post. In our example of the cat food, you could write a great article on “gluten free cat food” making sure that you give the reader lots of information about that specific cat food. You are more likely to rank highly and therefore get more visitors to your site. If you add affiliate links, then there is more of a chance that your article will be seen, links clicked and sales made.
Where Do I Use the Keywords?
The best place to use your keywords is in the title and the first paragraph. You need to make sure that your keywords make grammatical sense, but know that the search engines sometimes ignore ‘little’ words such as ‘and’, ‘the’ and ‘to’, so you can rank for other things as well. “Best mops for kitchens in 2018” will appear in searches such as “Best mops kitchen” and “Best kitchen mops” too, so you have more chances to rank using these keywords too.
You may also use your keywords towards the end of your post, a bit like a conclusion as well if you want to. Just don’t try to add too many because it is called ‘keyword stuffing’ and the search engines have become more sophisticated and aware of this technique too.
The final thing to do is to add the keyword in your SEO front end, for example in the appropriate box in the “All in One SEO” plug, “Yoast” or similar SEO optimising plugin. These are simply plugins that point out some important things in your site and posts so the search engines can find them quicker.
And Finally – Don’t Stop There: Do More Research and Keep Looking for those Keywords
Using Jaaxy is a great way to do research for keywords but once you have found them, I suggest you use them in the search engines to see what comes up. You’ll be able to see your competition and see if there are nuances or differences that you can make in your keyword selection that will give you an advantage.
In order to do this, you just have to type your keywords into the search engines and see what comes up. The input box will fill up with auto-suggestions which may just give you a lead on another great keyword.
There are many other ways to drive traffic to your site, but low-hanging fruit keywords is a great place to start and I hope this article has answered many of your questions.
Remember that there are literally hundreds of keywords out there that will relate to your niches, no matter what that niche is.
So go on, get out there and find that low-hanging fruit.
Please leave a comment with your experiences of using keywords and let me know if you have any other questions that you need help with.